Girls putting on makeup together



Your best friend's older sister gave the best advice. That advice was cherished, special and you were really happy she chose YOU to share it with.

We know this. And we know young women crave proper guidance from someone as cool as their best friend's older sister. BeautySmarts NYC is the place to provide these answers. Give your daughter the voice to be articulate in her own beauty sphere.

We have designed sessions for teens experience to explore the Beauty Arts. BeautySmarts NYC is led by beauty industry professionals (our Mentors) who have a passion for sharing insights and inspiration. They are here to lead our young women on the path of self-discovery.

BeautySmarts removes the mystery and replaces it with mastery, organically deepening self-esteem and increasing self-confidence.

What she’ll Learn

Our Hair & Make Up Artist is dedicated to providing small group instruction. They focus on understanding skin care, cosmetics, hair care, hair tools and hair do's and don’ts.

On certain workshops, we celebrate as a team with our Fashion Photographer, culminating in a portrait photo shoot of our students.

Who will be there

Young women from 12 - 16 years of age. The novice, to the know-it-all, will enjoy the discovery of 'who am I'? If your daughter has passion for beauty and is outside that age range, we want to hear from you. Contact us at


Sessions are held in lofts and apartments in Manhattan. 
(Location information will be emailed closer to session date.)

What it costs

Click SCHEDULE for details and cost.

The BeautySmarts day

Weekend workshops are from 10:00am - 1:00pm for education-only sessions or from 2:00pm - 6:00pm for education plus photo shoot. We need to hear from you if your daughter has permission to leave on her own. To make this easy, simply fill in the 'Leaving the session' section on the ENROLL page.

What to bring

Bring enthusiasm and creativity! We can customize your experience if you send us your interests - simply fill in the 'Participant 's Particular Interest' section on the ENROLL page.  If there are tools or products you want to know more about, you can bring them too.

Each participant will receive

A fantastic, fun-filled course of BeautySmarts, and with Photo Shoot-specific workshops, 3 digital hi-res selects from our shoot day.


There is the business of doing business, which isn't as exciting the Beauty Arts, but we ask that enrollment and medical forms are filled out prior to the first day of the session. Click to download forms. Then email back or mail to us.

Want to know more, but not ready to register

We understand. You can sign up for BeautySmarts NYC updates and we will keep you posted!

Alternate dates

If you have a group that would like to participate in BeautySmarts NYC during a time we don't have listed - let's talk about making one happen! Email